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One of the biggest bakery chains in the country, Gourmet, is set to launch its own news and current affairs TV channel after the upcoming Ramzan, as it looks to further diversify its already diverse portfolio of businesses.
As per reports, earlier inthe company bought the struggling Jaag TV, with an estimated investment of Rs1. The company now plans to rebrand the channel by renaming it G News Network GNN and bringing in renowned names from the industry to relaunch it with a new zeal.
However, an official of the company while talking to Profit, denied reports that the name for the channel has been finalised and added that the administration is considering four different proposals to select a new name. He also insisted that no launch date has been set as of yet as the administration is still in the process of finalizing arrangements for the launch.
Gourmet, which started as a food bakery 27 years ago, has a strong retail network with more than outlets in Lahore alone. The company has since then moved into various businesses ranging from restaurants and catering to other completely unrelated avenues like magazine publication, furnishing and pharmacies.
It also acquired a 12 percent stake in Silk Bank in A few years ago, the company was also rumoured to be working on their own line of Android and Java-based smartphones in collaboration with a Chinese manufacturer, however, that did not materialize. It is pertinent to mention here that, Gourmet, in the past, has been caught up in tax evasion controversies.
The company also has a shady history of evading taxes by avoiding transactions through proper banking channels.
A former employee of the company, also commenting on the condition of anonymity informed that the company usually pays its employees through cash and avoids involving banks in order to evade taxes.
On the flip side, in February this year, HUM Network Limited HNLa Pakistani TV entertainment network, announced its plans to venture into an online grocery business, reportedly hoping to capitalize on its brand and leverage its TV channels to change consumer buying behaviour to help reduce its customer acquisition costs.
It is quite possible that Gourmet might be following a similar strategy, aiming to increase its the customer base for its other businesses through its TV channel. However, only time will tell if that is the case or the company only intends to use its new venture as a means of covering its alleged illegal practices.Send Mithai to Pakistan,Sweet shops in Pakistan,Pakistani Mithai,Online Gift Delivery to Pakistan,Send Gifts to Lahore,Online Sweet Delivery Lahore,Pakistani Mithai Shops,Online Mithai Delivery Lahore,Mithai for all occasions Pakistan.
One bakery re known to everyone lives in Lahore; Gourmet, which gain achievement of getting maximum share of sweets and bakery very speedily. It was really appreciable that how they manage to give a good quality food in less price than other local bakeries were giving. This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it.
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