Tweet Seattle-based Starbucks is a multi-national corporation that sells coffee drinks, coffee beans, food, and beverages at its retail stores as well as wholesale to other outlets. When the first Starbucks store opened near the Pike Place Market inmost American coffee drinkers percolated inexpensive low-grade coffee, scooped out of a can and weakly brewed. The passionate, quality-driven approach of Starbucks's three founders -- Jerry Baldwin b. They started by selling coffee beans roasted by Peet's, a gourmet coffee company in Berkeley, California, then began roasting their own.
Latte art Coffee and milk have been part of European cuisine since the 17th century. The Austrian-Hungarian empire Central Europe had its own terminology for the coffees being served in coffee houses, while in German homes it was still called Milchkaffee.
Even when the Italian espresso bar culture bloomed in the years after WW2 both in Italy, and in cities like Vienna and London, espresso and cappuccino are the terms, latte is missing on coffee menus.
The Caffe Mediterraneum in Berkeley, California claims Lino Meiorin, one of its early owners, "invented" and "made the The starbucks coffee company essay a standard drink" in the s.
The latte was popularized in SeattleWashington in the early s  and spread more widely in the early s.
Spelling variations[ edit ] Coffee menus worldwide use a number of spelling variations for words to indicate coffee and milk, often using incorrect accents or a combination of French and Italian terms.
The coffee is brewed with a stovetop moka pot and poured into a cup containing heated milk. Unlike the 'international' latte drink, the milk in the Italian original is generally not foamed, and sugar is added by the drinker, if at all.
A variant found in Australia and New Zealand similar to the latte is the flat whitewhich is served in a smaller ceramic cup with the micro-foamed milk.
In the United States this beverage is sometimes referred to as a wet cappuccino. Iced latte[ edit ] In the United States, an iced latte is usually espresso and chilled milk poured over ice.
The latte macchiato is milk steamed to microfoamserved in a glass with a half shot of espresso poured gently through the foamy top layer, creating a layered drink with a "macchia"—a spot—of espresso on the top.
The use of the term 'macchiato' has been widened to include a huge array of beverages and ice creams. In some countries such as Germanylatte macchiato is the preferred term.
The word "macchiato" itself is Italian for "stained" which refers to creating a coffee or milk "stain" in the drink. Although a traditional macchiato is small, there are still ways to pour art into the crema of drink.
The only difference between pouring latte art and macchiato art is that for a macchiato, the milk has to be poured faster and through a much smaller stream.
Serving styles[ edit ] A cup of latte made with matcha, called green tea latte. Popular variation of latte found in Asian countries.
In some establishments, lattes are served in a glass on a saucer with a napkin to hold the sometimes hot glass. Increasingly common in the United States and Europe, latte art has led to the stylization of coffee making, and the creation of which is now a popular art form.
Created by pouring steaming, and mostly frothed, milk into the coffee, that liquid is introduced into the beverage in such a way that patterns are distinguishable on the top of coffee. Popular patterns can include hearts, flowers, trees and other forms of simplistic representations of images and objects.
Iced latte is often served unstirred so that coffee appears to "float" on top of white milk in a glass cup. A variation of the iced latte, known as the "bootleg latte", "ghetto latte", or "poor man's latte",  is an iced espresso ordered in a larger than normal cup filled up with free milk from the condiment station.
Coffee and tea shops now offer hot or iced latte versions of chaimatchaand Royal milk tea. Other flavorings can be added to the latte to suit the taste of the drinker.
Vanilla, chocolate, and caramel are all popular variants. In South Africa a red latte is made with rooibos tea. An alternative version of latte can be prepared with soy milk or oat milkas both have the ability to foam in the same way as cow milk, with soy milk versions being more prevalent.
Such alternatives are popular among people with lactose intolerance and vegans. Soy milk latte with latte art Politics[ edit ] Calling people "latte drinkers" pejoratively has become a common political attack in Western cultures.
The popularity of espresso drinking in large cities, especially among more affluent urban populations, has caused some to consider it elitist behavior.
In the United States, conservative political commentators have been known to call their opponents "latte-drinking liberal elites.Starbucks Coffee Company is a paradigm of effective strategic planning through SWOT analysis.
Astute analysis coupled with the ability to act swiftly has catapulted them to the position as the number one gourmet coffee retailer.
Starbucks Case Study Essays. Starbucks Case Study Overview Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington.
Starbucks is the largest coffeehouse company in the world. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Well, yeah for now.
Starbucks is less than a decade old as an international company.
People are eating and drinking the shit just as much abroad as here. This list has questions divided into 15 topic areas to get you started on your English essay. Each topic is listed as a question, which you can use as your essay title. Starbucks. Mayor Barrett Pedersen, Trustees and Village staff held a ribbon cutting in June, , to welcome Starbucks to Franklin Park.
The popular international coffee retailer moved into a recently-constructed 2, SF building at Mannheim Road, on . Dec 22, · Even as restaurants talk about smaller portions, they continue to serve a full day's worth of calories in a single meal — or even a single dish.